June 18, 2016

JCPenney's #HereIAm


Body Positivity: It's about embracing and accepting yourself for who you are in the present. It's all sizes, shapes, and colors. It's unapologetic. It's self love and care. It's a beautiful thing.

I was really happy to find out JCPenney is diving into the world of bopo. They recently launched their new Boutique+ line specifically designed for women with curves. The new styles are affordable and available in a great range of sizes (0x - 4x and 16W - 30W).

To celebrate the line and encourage self love, they created an amazing video, featuring some of your faves, centered around body positivity and confidence. I am so happy to share this video with you. I've already watched #HereIAm about ten times. I was completely moved when I first saw it. There were tears. There were smiles. It left me feeling empowered, beautiful, and inspired to live life, not just exist in it.

I hope you like the video as much as I did. Did you get all the feels after watching it? Let me know in a comment below!

This post is in collaboration with JCPenney.

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